Lash + Brow Startup Business in a Box: Everything You Need to Start Offering Services

By Tina Evans · Authorized Elleebana USA Distributor · June 2026 · 9 min read

Most artists think building out a full lash and brow menu means buying a separate kit for every service. It doesn't. With the right combination of products, one startup investment lets you offer every type of lift, brow lamination, and lash and brow tinting for every client — with almost nothing duplicated. This guide breaks down exactly what to buy, what each piece does, the services it unlocks, a starting menu with real prices, the money the setup can produce, and the short list of things you'll actually reorder. This guide is about the products and the business, not the technique.

1. The Short Answer: One Setup, Every Service

You have to start somewhere, so we started with a kit. Elleebana makes two starter kits — one built around Elleebana One Shot and one built around Elleeplex Profusion — and they're put together exactly the same way, with the same tools and components. The only real difference is the Step 1 & 2 lotions inside. We chose the Elleeplex Profusion Starter Kit for one simple reason: those 15 services can cover both Korean lash lifts and brow lamination, so a single kit opens two extra service-menu options right out of the gate. That's the only reason we chose it to begin with — not because it's better than Elleebana One Shot. Both are excellent; they just do different jobs. Add a few targeted pieces around that kit and you've built a menu that can serve almost any client who walks through your door.

Here's the logic, before we get into the itemized list:

• Elleeplex Profusion handles Korean lash lifts, brow lamination (and can also do traditional lash lifts).
• Elleebana One Shot handles traditional lash lifts.
• Belmacil adds lash tinting and brow tinting — the easiest add-on revenue in the business.
• A complete rod and shield collection (rods, flex shields, hybrid shields and flat shields) means you have the right tools for every lift, lash type and eye shape.
• The Korean lash lift-specific pieces (Elleemix powder and flat shields) let you offer the Korean lash lift service as its own line.

Because each product does a different job, almost nothing in this kit is repeated or wasted. Every dollar buys a capability you didn't have before.

2. What Your Startup Setup Actually Does

Before the price tags, here's what this setup produces in real service capacity — because this is where the math gets exciting:

So out of the gate you can perform 25 lift and lamination services — in whatever combination your bookings call for — and add a tint to all of them. That tint capacity is the quiet hero: at roughly $30 to $35 each, tints are nearly pure add-on profit, and you've got close to 100 of them sitting in one little kit.

3. The Lash + Brow Startup Business in a Box - The Bundle

You don't have to piece all of this together yourself — we did it for you. The Lash + Brow Startup Business in a Box - The Bundle is the exact setup in this guide, packaged into one easy add so you're not hunting down every piece separately. The table below shows everything that's inside it, what each piece does, and exactly what it costs — priced from the individual pieces so you can see precisely where your money goes. Prefer to build it up at your own pace? Every item is also sold on its own, so you can add pieces one at a time if that's what works for you.

That's a complete, professional-grade setup for your full menu — kit, tint, Korean lash lift components, the full rod and shield collection, and the disposables, all in one place. The indented lines above show exactly what's packed inside each kit and bundle, so you can see every piece you're getting. Almost everything is a single-purpose product, so almost nothing is repeated or wasted. That brings your all-in startup cost to $627.95 — everything you need to open your doors offering the full menu.

4. Your Sample Service Menu

Here's a sample menu built from the services this setup unlocks, using national-average pricing. Adjust to your own market — but this gives you a realistic starting point and shows how the combos stack into bigger tickets. (The service combos include a $5 add-on discount.)

Notice the Korean lash lift sits as its own service line — it's not an upgrade or a fancier version of a traditional lift. It's a separate service for a different client, at its own price point, and it's an additional way to make money on your menu. The same goes for tinting: a quick service that lifts almost every ticket by $25 to $30 with add-on pricing.

5. The Money Math

Let's run the real numbers, because "it pays for itself" means nothing without them. Your all-in investment is $627.95. Here's what the setup can produce before you reorder anything:

That's roughly $2,850 in revenue from a single $627.95 setup (without the additional $2,400 available in tint revenue) — and that's a conservative read, before you stack any of the higher-ticket combos. Add your remaining tint services and you make $5,250 in revenue.

Run the most popular combo on your menu — a $175 Lash Lift + Brow Lamination — and your setup covers its own cost in under four appointments. The point isn't the exact figure; it's that the gap between what this costs and what it earns is enormous, and it closes in your first week of bookings.

6. What You Reorder After Your First 25 Services

This is the part most people don't expect. When your startup setup runs low, you don't rebuy the whole thing. You rebuy a short list of consumables and disposables.

After your first 25 services, here's everything you'd restock for your next 20 lash and brow services:

That's about $164 in product to deliver your next 20+ services. At a conservative $90 a service, that's roughly another $1,800 in revenue — and your Belmacil tint and Elleemix are still running on the original setup, so every tint and Korean lift you add on top is almost pure profit.

So your ongoing cost is mostly Step 1 & 2 lotions and disposables — a few dollars per service against a $90 to $175 ticket. That's the whole reason this setup is one of the smartest inventory decisions a lash and brow artist can make.

7. Elleebana One Shot: The Speed Tool for Traditional Lifts

A quick word on Elleebana One Shot, because it sits in this setup alongside Elleeplex Profusion and it's worth understanding why both are there.

Elleeplex Profusion can perform traditional lash lifts beautifully — so if you only bought Elleeplex Profusion, you'd still be able to offer them. Elleebana One Shot earns its place for one reason: speed. It's a faster process for a traditional lift, which means more clients in the same day when your book is full of traditional-lift appointments.

So think of Elleebana One Shot as a tool, not a replacement — and not a lesser product. Elleeplex Profusion covers more of your menu because it also does Korean lifts and brow lamination; Elleebana One Shot is built to make your highest-volume traditional lift quicker. Neither is better than the other — they simply cover different parts of your menu. Plenty of artists love traditional lash lifts and Elleebana One Shot lets you do more of them in less time.

8. Where to Go From Here

This setup is your foundation, not your finish line. It's everything you need to open your doors and start offering a full lash and brow service menu — and once you're up and running, there's room to grow. As your books fill and you find your rhythm, you'll start adding specialty and alternate adhesives, refills, additional tools, and retail products you can sell to your clients. That's how a starter setup turns into a real, growing business — one service and one add-on at a time.

9. Your Next Step

If you've been piecing together what it would take to offer the full lash and brow lift menu, this is your answer: one smart setup, $627.95 all-in, that covers every service and barely repeats when you reorder.

The pieces are all here — the Elleeplex Profusion Starter Kit, Elleebana One Shot, the Belmacil Mini Tint Kit, the Korean lash lift components, the full rod/shield collection, and the disposables bundle to round it out. Build your setup, set your menu, and start booking.

And if a question comes up along the way — about a product, a service, or how to bundle your menu — just reach out. I'm always happy to help.

→ Browse all the Lash Lift Society Pro Guides

This guide is for educational purposes for licensed beauty professionals. Pricing shown is based on national averages and is provided as an example only — set your own pricing based on your market. Licensing and scope-of-practice requirements for lash and brow services vary by state and locality — check with your local government licensing agency to confirm the specific requirements that apply to you. Lash Lift Society is not affiliated with any state licensing board.