Why Selling Retail in Your Salon is a Smart Business Move

As a beauty professional, your time is your most valuable asset. You can only take so many clients in a day, and there are only so many hours in your schedule. That’s why adding retail to your salon is one of the most powerful ways to grow your income without working more hours.

The Benefits of Retail for Your Salon

✨ Boost Your Bottom Line
Every product you sell adds profit to your business. Retail sales can become a steady income stream that works alongside your services.

✨ Enhance Client Results
When clients use the right aftercare at home, they get longer-lasting results from their lash lifts, brow laminations, or other treatments. This not only makes them happier, but it reinforces the value of coming to your salon.

✨ Build Loyalty & Trust
Recommending professional products builds trust. Clients love taking home the exact same products their lash artist or brow stylist uses in the salon—it makes them feel confident and cared for.

✨ Differentiate Your Salon
Retail creates a boutique experience. When clients know they can purchase hard-to-find, professional-only products from you, it sets your salon apart from others.

Your Retail Must-Haves

At Lash Lift Society, we’ve made stocking retail simple with Elleebana’s professional favorites that clients love:

• Elleevate Lash Lift Mascara
  Perfect for lashes with or without a lash lift, it glides on smoothly without clumping - enhancing curl, length, and definition.  This mascara is formulated to nourish and protect while delivering instant lash enhancement.
• Elleeplex Advanced Aftercare
  This clear lash and brow serum is enriched with proteins, vitamins, and natural oils to keep hairs healthy, hydrated, and glossy after lifts, laminations, and tints.
  
• Elleebana Makeup Remover
  Gentle and effective, perfect for pre-service or at-home use.
• Elleefix Brow Styling Wax
  Elleefix offers clients a daily brow solution for bold, lifted brows, with professional-grade hold and a lightweight finish. Perfect for those who want the lamination effect without the treatment.
• Elleeplex Hyaluronic Boost Serum
  This serum restores hydration, strength, and shine after lifts, laminations, or tints and helps maintain results while promoting healthy growth.
  

👉 Shop Retail Products Here

These products are easy to recommend, easy to sell, and easy for clients to fall in love with. 

How to Start Selling Retail

1. Stock Smart – Begin with your best-sellers (like Elleevate Mascara and Boost Serum).
2. Display Them – Create a small retail display near checkout or your treatment space.
3. Educate Clients – Talk about aftercare during appointments. A quick tip like, “To keep your lift looking amazing, I recommend Elleevate Mascara” goes a long way.
4. Stay Consistent – Keep retail stocked and always mention it—consistency builds client habits.